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      <image:title>HOME - Healthcare consumers want interesting, entertaining content that are quick and easy to digest. Audience accessibility is key; all content of this member microsite was to be at an 8th grade reading level. I wrote this article and art directed the images and layout.</image:title>
      <image:caption>Healthcare consumers want informative content that’s quick and easy to digest. Audience accessibility is also key. This example blurb was from Blue Cross of Idaho’s member microsite and had to be at an 8th-grade reading level. I wrote this article and art directed the images and layout. (Click thru to see the full image.)</image:caption>
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      <image:caption>Art by Gayle Macdonell. Text by Fred Petito. Tina Fascetti, Creative Director.</image:caption>
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    <lastmod>2023-06-01</lastmod>
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      <image:title>DIRECT MAIL</image:title>
      <image:caption>Photo courtesy of Charles French, all rights reserved.</image:caption>
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    <lastmod>2017-05-17</lastmod>
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      <image:title>Nassau Interiors - Retail Store Newspaper Ad</image:title>
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    <lastmod>2023-07-04</lastmod>
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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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