I've worked in tandem with the brand managers of top multinational consumer product companies to develop winning offerings, product mock-ups, and mood boards
I've created brand databases to capture the evolution of brands and gain understanding of brand heritage and equity.
I've also helped script and run consumer focus groups and collaborated on research surveys.
Here are some of the multinational product companies and brands with which I've worked.
Continuous analysis of effectiveness is a key component of success.
In SM posts/feeds are a direct extension brand. I aim for quality of followers above quantity --- building relationships and loyalty as opposed to just connections.
While working at The Magazine of Fantasy & Science Fiction, I devised a #TBT (i.e., "Throw Back Thursday") campaign to showcase exceptional former covers. It drove engagement and garnered followers.
As the social media lead for an ad agency, I doubled their followers in key channels in less than six months. I also created and curated a dedicated Facebook page to represent a key philanthropic partnership.
Cover: March 2006, F&SF, Illustration by Mark Evans, Copyright F&SF.
#SowSeedsOfManana Logo: Art and creative by Gayle Macdonell and Tina Fascetti, Guidemark Health. All rights reserved.
From writing smart, engaging push notifications and promotional posts to crafting eNewsletters and email blasts, I'm an experienced digital marketer.
NEW PRODUCT DEVELOPMENT
Some mockups and mood boards for product concepts I created.
A mood board provides narrative.
Seeing is believing in product mock-ups.
I created these product mock-ups and collaborated on the variant concepts.
A product tagline and packaging color recommendation.
I've successfully managed corporate and brand image by identifying and developing thought leadership, editorial, and advertorial opportunities.
By always keeping an organization's mission/vision top of mind, strategic messaging becomes genuine and makes a lasting impact on target audiences.
Examples shown here: A press release announcing a philanthropic initiative; news items on a corporate website; a promotional poster for a corporate leader's speaking engagement.
Guidemark Health honors MM&M magazine's Top 40. Gayle Macdonell created the star hallmark. Glenn Hauler was Creative Director. All rights reserved.
This press release announced an altruistic partnership between a medical marketing agency and a non-profit.
The news section of Guidemark Health's website. All rights reserved.
In Spring 2016, I managed several speaking engagements. This poster showcases one held at the prestigious Cannes Lions Health Festival. Art by Gayle Macdonell. Text by Fred Petito. Tina Fascetti, Creative Director.
I've overseen million+ piece direct mail campaigns; doing everything from mailing piece copy and design to performance and response tracking.
Photo courtesy of Charles French, all rights reserved.
Outer Envelopes, part of a successful Business Week Holiday renewal effort.
I enjoy working in mutimedia and am proficient in the Adobe suite of design products.
A beta cover for an expriential newsletter.
A presentation table of contents.
Wallpaper for a color theory seminar.
EMPLOYER BRAND COMMUNICATIONS
Building a successful brand begins and ends with its most captive audience. The importance of developing and delivering an employer brand can't be understated.
Consistently delivered and useful newsletters, emailed employee profiles, and verbal/written updates on team wins keep internal stakeholders informed and unified.
Internal, monthly newsletter. Graphic design by Valarie Brummert.
This monthly, emailed employee profile was done through Mailchimp.
I create and present current events and trends presentations geared toward a specific audience and/or a certain market segment.
I recently volunteered and presented a beginner's guide to social media to a group of seniors at a local retirement community.