Winning brand assets win the shopper.

I create valuable, distinctive collateral that aligns with brand identity, the reason to believe, and closes the deal.

The examples I show here are one-sheets created in my most recent role. I wrote the copy and helped art direct the designs.

I bring extensive facilitation and training experience across corporate, agency, nonprofit, and government environments, leading workshops, briefings, and focus groups for diverse audiences.

I have facilitated consumer focus groups to surface insights, enabling participants to articulate preferences and share candid feedback that informed strategy.

Earlier in my career, I instructed multinational consumer packaged goods companies on consumer segments, behavior, and market trends, and I am known for creating inclusive, engaging environments and distilling complex information into clear, actionable takeaways.

Developing new products is about solving real, unmet consumer needs in a way that can scale profitably. I have significant experience in the end‑to‑end process of launching new products, including concept development, market and segment research, consumer panels, focus groups, branding, and go‑to‑market execution.

This selection highlights mockups and mood boards I created for CPG product concepts.

Employer brand sits at the intersection of culture, reputation, and people. Building a successful one begins and ends with its most captive audience. Consistently delivered and useful newsletters, emailed employee profiles, and verbal/written updates on team wins keep internal stakeholders informed and unified.

I work across multiple creative disciplines, including digital design, art direction, fine art, and interior spaces. Shown here is original work I designed and executed, including this portfolio’s visual and structural design.

My social media management drives sales, increases leads, and promotes meaningful engagement with your clients and stakeholders. I’m equally comfortable building campaigns from scratch or optimizing existing ones.

Home Decor

I create architectural, kinetic art ensembles. Mesmerizing, joyful, and uniquely fascinating, they move like graceful spectrals. Reminiscent of the 1960s take on the space age and modernism — they feature bold lines, unique textures, a wide range of materials, and pops of rich color. Thus the moniker “Retro-Specs”.

A nod to Calder’s “Stabiles”, they are the physical manifestation of my curiosity, kaleidoscoping thoughts (each piece features small works of art within the art), and love of 3D collage.

The first piece featured here is entitled “Rigamarole” (available at the Yucca Valley, CA store "The End"). The second is “Rhyme and Reason" (Sold). The third is "Flabbergast” (Sold). The piece titles are terms that frequently appear in Norton Juster’s allegorical masterpiece, The Phantom Tollbooth. This seminal work and the accompanying expressive, often brutalist illustrations of Village Voice satirist Jules Feiffer ignited my imagination as a child and continue to inspire me today.

Finally, the last ensemble featured here was commissioned by a lovely local boutique, “Hi-Desert Daydream”, in Twentynine Palms, CA (near Joshua Tree National Park and East of Palm Springs, CA). It was made of mostly found objects and aimed to be a symbolic celebration of the innate contrasts found in the high desert region of Southern California.