Strategic Clarity

I bring extensive facilitation and training experience across corporate, agency, nonprofit, and government environments, leading workshops, briefings, and focus groups for diverse audiences.

I have facilitated consumer focus groups to surface insights, enabling participants to articulate preferences and share candid feedback that informed strategy.

Earlier in my career, I instructed multinational consumer packaged goods companies on consumer segments, behavior, and market trends, and I am known for creating inclusive, engaging environments and distilling complex information into clear, actionable takeaways.

Employer brand sits at the intersection of culture, reputation, and people. Building a successful one begins and ends with its most captive audience. Consistently delivered and useful newsletters, emailed employee profiles, and verbal/written updates on team wins keep internal stakeholders informed and unified.

Winning brand assets win the shopper.

I create valuable, distinctive collateral that aligns with brand identity, the reason to believe, and closes the deal.

The examples I show here are one-sheets created in my most recent role. I wrote the copy and helped art direct the designs.

Developing new products is about solving real, unmet consumer needs in a way that can scale profitably. I have significant experience in the end‑to‑end process of launching new products, including concept development, market and segment research, consumer panels, focus groups, branding, and go‑to‑market execution.

This selection highlights mockups and mood boards I created for CPG product concepts.

I work across multiple creative disciplines, including digital design, art direction, fine art, and interior spaces. Shown here is original work I designed and executed, including this portfolio’s visual and structural design.

My social media management drives sales, increases leads, and promotes meaningful engagement with your clients and stakeholders. I’m equally comfortable building campaigns from scratch or optimizing existing ones.