I help organizations move from complexity to clarity—so people can understand what matters, make informed decisions, and act with confidence.
My work sits at the intersection of strategy, communication, and human experience, particularly in environments where information is dense, emotions are real, and trust matters.
I bring extensive facilitation and training experience across corporate, agency, nonprofit, and government environments, leading workshops, briefings, and focus groups for diverse audiences.
I currently instruct servicemembers and retirees during a weekly, six‑hour VA benefits briefing.
I have facilitated consumer focus groups to surface insights, enabling participants to articulate preferences and share candid feedback that informed strategy.
I have extensive experience advising multinational consumer packaged goods organizations on consumer segments, behaviors, and evolving market trends. My work is distinguished by inclusive, engaging facilitation and a strong ability to distill complexity into practical, actionable insights.
I hosted S.W.O.T. analysis sessions that fostered inclusive, open dialogue while keeping discussions focused and outcomes‑driven. Each session translated complex input into clear priorities and practical actions.
Employer brand sits at the intersection of culture, reputation, and people. Building a successful one begins and ends with its most captive audience. Consistently delivered and useful newsletters, emailed employee profiles, and verbal/written updates on team wins keep internal stakeholders informed and unified.
Thought leadership LinkedIN article.
Internal, monthly newsletter. Graphic design by Valarie Brummert.
A monthly, emailed employee profile I created.
Thought leadership LinkedIN article.
Winning brand assets win the shopper.
I create valuable, distinctive collateral that aligns with brand identity, the reason to believe, and closes the deal.
The examples I show here are one-sheets created in my most recent role. I wrote the copy and helped art direct the designs.
Developing new products is about solving real, unmet consumer needs in a way that can scale profitably. I have significant experience in the end‑to‑end process of launching new products, including concept development, market and segment research, consumer panels, focus groups, branding, and go‑to‑market execution.
This selection highlights mockups and mood boards I created for CPG product concepts.
A mood board provides narrative.
Seeing is believing in product mock-ups.
A product tagline and packaging color recommendation.
I created these product mock-ups and collaborated on the variant concepts.
I work across multiple creative disciplines, including digital design, art direction, fine art, and interior spaces. Shown here is original work I designed and executed, including this online portfolio’s visual and structural design.
“Band Bow” (David Bowie as Van Gogh), portrait in pastel.
“Queen”. Portrait in acrylic.
“Rigamarole”
“Rigamarole” (circle pendant detail)
“Rigamarole” (tile detail)
"Rhyme and Reason"
My social media management drives sales, increases leads, and promotes meaningful engagement with your clients and stakeholders. I’m equally comfortable building campaigns from scratch or optimizing existing ones.
#SowSeedsOfManana Logo: Art and creative by Gayle Macdonell and Tina Fascetti, Guidemark Health. All rights reserved.