PUBLIC RELATIONS

I managed corporate and brand reputation through thought‑leadership, editorial, and advertorial initiatives, elevating executive visibility through speaking engagements, podcasts, and media interviews. By anchoring messaging to organizational purpose, communications remained authentic and impactful.

EDITORIAL/ADVERTORIAL CONTENT

Articles highlighting local businesses bring in new consumers and retain existing ones.

SPONSORSHIP

Event sponsorship is a strategic way to align a brand with a respected organization, building awareness and strengthening relationships with target audiences. This flyer was developed using visual elements created by our graphic design team and copy I wrote.

SPEAKING ENGAGEMENTS

I’ve placed and managed many speaking engagements, podcast appearances, and interviews with the media.

In Spring 2016, I managed several speaking engagements. This poster showcases one held at the prestigious Cannes Lions Health Festival. Art by Gayle Macdonell. Text by Fred Petito. Tina Fascetti, Creative Director. — Art by Gayle Macdonell. Text by Fred Petito. Tina Fascetti, Creative Director.

PRESS RELEASES

Writing, placing, and distributing press releases is a core competency.

MEDIA PLACEMENT

Media placement builds thought‑leadership equity through credible third‑party validation.