PUBLIC RELATIONS

I've successfully managed corporate and brand image by identifying and developing thought leadership, editorial, and advertorial opportunities. I grew the local celebrity of my leadership teams through speaking engagements, podcast appearances, and interviews with the media. By always keeping an organization's mission/vision top of mind, strategic messaging becomes genuine and makes a lasting impact on target audiences.

EDITORIAL/ADVERTORIAL CONTENT

Articles highlighting local businesses bring in new consumers and retain existing ones.

SPONSORSHIP

Sponsoring an event is a strategic way to align a brand’s image with that of a successful organization to build awareness and relationships with its consumers/attendees. I created this flyer, using design elements my graphic design team created, and copy I wrote.

SPEAKING ENGAGEMENTS

I have often helped to grow the local celebrity of my leadership team through speaking engagements, podcast appearances, and interviews with the media.

In Spring 2016, I managed several speaking engagements. This poster showcases one held at the prestigious Cannes Lions Health Festival. Art by Gayle Macdonell. Text by Fred Petito. Tina Fascetti, Creative Director.

PRESS RELEASES

Writing, placing, and distributing press releases is a core competency. I make them interesting, insightful, and employ meaningful quotes from a significant representative.

MEDIA PLACEMENT

Media coverage can help validate purchasing decisions and trumpet the quality of a product or service.